Website Reconstruction & System Redesign

From a compromised site and domain control issues to a fully rebuilt, scalable web system.

Role

Design Lead

Tools

Inkscape, Canva

Type

Brand Reconstruction, Office Signage

Role

Design Lead

Tools

Inkscape, Canva

Type

Brand Reconstruction, Office Signage

My web design work centers on rebuilding systems that are already failing—whether that means correcting disorganized structures, resolving nonexistent user flow, or migrating platforms to better support long-term needs. I approach websites as the intersection of design and functionality, where clarity, usability, and reliability matter just as much as appearance.

Overview

Featured Case Study

I stepped into a rebuild that had already gone wrong, without a clean foundation to work from. There was no clear structure, no reliable system, and no room for error.

Working incrementally, I rebuilt the site with a focus on clarity, usability, and client engagement. At the same time, I assumed responsibility for hosting and platform decisions, working across both WordPress and Squarespace to stabilize and improve the system.

I stepped into a rebuild that had already gone wrong, without a clean foundation to work from. There was no clear structure, no reliable system, and no room for error.

Mid-Journey

Current Product

Featured Case Study

I stepped into a rebuild that had already gone wrong, without a clean foundation to work from. There was no clear structure, no reliable system, and no room for error.

Mid-Journey

Mid-Journey

Current Product

Current Product

As the firm was getting off the ground, operational issues quickly surfaced—none more visible than the website. Limited access, poor structure, and subpar content created a direct risk to the firm’s credibility. The site was not only ineffective; it actively worked against the experience we needed to provide.

The Problem

This was not a linear build—it was a continuous, hands-on reconstruction under real constraints.

Audited the existing site to identify structural and usability failures
Rebuilt the content hierarchy to improve clarity and navigation
Redesigned the interface to align with the firm’s brand and tone
Implemented functional improvements across forms, UX, and navigation
Migrated hosting and site-building platforms to support long-term stability

The Process

The result was a fully rebuilt system designed to support both the firm and its clients:

Restored and reinforced professional credibility
Improved usability and client experience
Reduced dependency on external vendors and unstable systems
Established a scalable foundation for continued growth

The Solution

What began as a crisis response has evolved into an ongoing design and optimization role.

With consistent feedback from clients and internal users, I continue to refine the system through targeted improvements, feature development, and strategic simplification. The site is no longer a static deliverable—it is an actively maintained tool shaped by real-world use.

The Evolution

The result was a fully rebuilt system designed to support both the firm and its clients:

Restored and reinforced professional credibility
Improved usability and client experience
Reduced dependency on external vendors and unstable systems
Established a scalable foundation for continued growth

The Solution

What started as a crisis became an ongoing design role centered on usability and continuous refinement

Foundation & Growth

My earliest web work began as a self-directed project in the healthcare insurance space, where I built a site focused on delivering educational resources clearly and accessibly.

At the time, my approach was limited by inexperience. I designed based on assumptions rather than user needs, which led to avoidable friction.

That experience established a critical foundation: design without user awareness will fail, regardless of how strong the content may be.

Early Work - Foundation Building

More recently, I challenged myself to learn a new platform, Framer, through the creation of my portfolio site.

This project shifted my focus toward interaction design, component systems, and responsive behavior. It became an opportunity to rethink not just how I build, but how I structure and present information.

Working in Framer pushed my approach beyond static layouts into more intentional, interactive systems—where structure, motion, and content work together to guide the user experience.