CASE STUDY 01
BRAND SYSTEMS · PRODUCTION DESIGN
2024
Rebuilding a damaged logo
into a usable brand system.
LOGO RECONSTRUCTION & VECTOR OPTIMIZATION
A corrupted vector asset had become a production problem. I rebuilt the firm’s logo for accuracy at scale, then expanded it into a reliable family of assets for signage, print, and digital use.
ROLE
Design Lead
Inkscape, Canva
Master vector, logo variants, signage mockups
CONTEXT
Office relocation and signage requirements
DELIVERABLES
TOOLS
RECONSTRUCT
The problem appeared small
until it had to get bigger.
01
THE SITUATION
During an office relocation, the firm needed new interior and external signage. The existing logo looked acceptable at small sizes, but its warped geometry became obvious when prepared for large-format production.
Sign vendors needed a clean, scalable vector file. What technically existed as a vector was not dependable enough for professional fabrication.
This was more than a cosmetic flaw. Signage would be one of the first things clients encountered, making the damaged asset a credibility and consistency problem.
01
Visible at scale
Subtle distortions became impossible to ignore in large-format production.
02
No reliable source
There was no clean master file, technical guide, or established process to fall back on.
03
Compressed timeline
The asset had to be corrected quickly enough to keep signage production moving.
PROJECT GOALS
Not just a cleaner logo.
A dependable source of truth.
01
Reconstruct the core mark
Produce clean geometry that remained accurate from business-card size to architectural signage.
02
Build usable variations
Prepare horizontal, stacked, and icon-based versions for different layouts and production needs.
03
Support fabrication
Deliver files and mockups a sign vendor could use without additional correction or interpretation.
02
01
Test the fastest route
I first rebuilt the logo with shape-based construction in Canva. The result looked acceptable on screen, but the underlying structure remained fragmented and unsuitable for reliable vector output.
02
Repair
Preserve unstable geometry
Rebuild
Create a clean foundation
or
Choose reconstruction
Rather than continuing to correct an unreliable file, I decided to reconstruct the logo from the ground up.
03
Choose reconstruction
I learned Bézier construction, distortion correction, path cleanup, and the technical requirements of scalable production files while refining the mark.
First, I tried the familiar tool.
Then I chose the right one.
THE PROCESS
02